Indore Impact Rampage Warriors: India’s Iconic Action-Packed Desi Gaming Phenomenon

1. Introduction to Indore Impact Rampage Warriors

1.1 What is Indore Impact Rampage Warriors?

Indore Impact Rampage Warriors is not just a game, yaar – it’s a desi emotion that has taken the Indian gaming market by storm! Launched in 2022 by Desi Gaming Studios, this action-packed mobile game is tailored exclusively for Indian gamers, blending heart-pounding gameplay with deep cultural roots that resonate with players across the country.

Unlike generic action games imported from overseas, Indore Impact Rampage Warriors is built from the ground up with India in mind – from regional language support to festive events, from low-end mobile optimization to desi-themed characters and weapons. It’s a game that understands what Indian gamers want, boss!

The core premise revolves around defending the fictional city of “New Indore” from evil forces, with players taking on the role of fearless warriors hailing from different parts of India. Each warrior brings unique skills, cultural backgrounds, and fighting styles, making the game feel diverse and relatable to every desi gamer out there.

Whether you’re a casual player looking for quick matches or a competitive gamer aiming for the top of the leaderboards, Indore Impact Rampage Warriors has something for everyone. It’s no wonder the game has become a household name in India, with millions of players logging in daily to battle it out!

1.2 Development History & Team

The journey of Indore Impact Rampage Warriors began in 2020, when a small team of 15 Indian developers at Desi Gaming Studios (based in Indore, Madhya Pradesh) decided to create a game that would celebrate Indian culture while delivering world-class gameplay. The team, led by CEO Rakesh Sharma (a die-hard gaming fan and Indore native), spent two years researching the Indian gaming market to understand the needs and preferences of local players.

“We noticed that most popular mobile games in India were either foreign imports with minimal localization or low-quality desi games that lacked polish,” says Sharma. “Our goal was to bridge that gap – create a game that’s 100% desi at heart but matches international standards in terms of graphics, gameplay, and user experience.”

The development team faced several challenges, including optimizing the game for low-end Android devices (which make up over 70% of India’s mobile market) and ensuring seamless performance across different regional networks. They also invested heavily in cultural research, collaborating with local artists, musicians, and writers to create authentic desi content for the game.

In 2022, after two years of hard work, Indore Impact Rampage Warriors was launched on Google Play Store and Apple App Store. The initial response was overwhelming – the game crossed 1 million downloads in just 3 days, and within a month, it became the #1 trending action game on Google Play Store in India. Today, the development team has grown to 50+ members, with offices in Indore, Mumbai, and Bangalore.

1.3 Core Vision & Indian Cultural Roots

The core vision of Indore Impact Rampage Warriors is simple: “Celebrate India through gaming”. Every aspect of the game, from characters to maps to events, is designed to showcase the rich diversity and culture of India. The developers believe that gaming is not just about entertainment – it’s a platform to bring people together and celebrate their heritage.

For example, the game’s characters include a Punjabi bhangra dancer who uses a “dhol” as a weapon, a Tamil warrior skilled in silambam, a Bengali magician with tricks inspired by Durga Puja, and a Rajasthani Rajput with a sword that resembles a traditional khanda. Each character’s backstory is rooted in Indian mythology or regional culture, making them more than just avatars – they’re symbols of India’s diversity.

The game’s maps are also inspired by real Indian locations, including a bustling market in Delhi, a temple complex in Varanasi, a fort in Rajasthan, and a beach in Goa. The graphics team spent months visiting these locations to capture their essence, from the colorful stalls of Chandni Chowk to the serene ghats of Varanasi.

Another key aspect of the game’s cultural roots is its music and sound design. The soundtrack features traditional Indian instruments like the sitar, tabla, and dholak, blended with modern EDM beats to create a unique desi sound. The in-game voice acting is done by local artists in 12 regional languages, ensuring that players feel at home no matter which part of India they’re from.

“We wanted Indore Impact Rampage Warriors to be more than a game,” says Sharma. “We wanted it to be a source of pride for Indians – a game that they can show to the world and say, ‘This is our culture, this is our gaming!’”

2. Gameplay Mechanics of Indore Impact Rampage Warriors

2.1 Core Gameplay Loop

The gameplay of Indore Impact Rampage Warriors is fast-paced, action-packed, and easy to learn but hard to master – perfect for Indian gamers who love quick, engaging matches. The core loop revolves around three main activities: battling enemies, completing quests, and upgrading your warrior.

When you start the game, you’ll choose your first warrior from a pool of 5 starter characters (each representing a different region of India). Once you’ve selected your warrior, you’ll dive into the game’s story mode, where you’ll defend New Indore from the “Dark Horde” – a group of villains inspired by Indian folklore (like rakshasas and asuras).

The story mode consists of 100+ levels, each with unique objectives (e.g., defeat a boss, rescue hostages, defend a location). As you progress through the levels, you’ll earn experience points (XP), in-game currency (called “Desi Coins”), and loot (weapons, armor, and power-ups). You can use these rewards to upgrade your warrior’s skills, unlock new abilities, and customize their appearance.

In addition to the story mode, Indore Impact Rampage Warriors offers several multiplayer modes, including 5v5 Team Deathmatch, Free-for-All, and Battle Royale (with 100 players). These modes are highly competitive, with leaderboards that rank players based on their performance. The top players each month earn real-world rewards, like smartphones, gift cards, and even meet-and-greet opportunities with the development team!

One of the best things about the gameplay is its accessibility. The controls are simple and intuitive – a virtual joystick on the left to move, and action buttons on the right to attack, jump, and use special abilities. The game also offers multiple control schemes, so you can choose the one that works best for you. Even if you’re new to mobile gaming, you’ll be able to pick up Indore Impact Rampage Warriors in minutes!

2.2 Character Classes & Customization

Indore Impact Rampage Warriors features 25+ playable characters, divided into 5 classes: Warrior, Mage, Archer, Healer, and Assassin. Each class has unique strengths and weaknesses, so you can choose a playstyle that suits you best.

Character customization is a big part of Indore Impact Rampage Warriors, allowing you to make your warrior unique. You can customize every aspect of your character, from their clothing and accessories to their weapons and abilities.

The game offers a wide range of desi-themed customization options, like:

• Traditional clothing (sarees, salwar kameez, kurta pyjama, dhoti, lehenga)
• Regional accessories (turbans, bindis, bangles, nose rings, waist belts)
• Desi weapons (dhol, lathi, khanda, bow and arrow, trishul)
• Ability skins (e.g., a fire spell that looks like a diya, a healing spell that resembles a lotus)

You can unlock customization items by completing quests, winning multiplayer matches, or purchasing them from the in-game store (using Desi Coins or premium currency called “Rampage Gems”). The best part? Most customization items are free – you don’t have to spend real money to make your character look awesome!

2.3 Weapons & Power-Ups (Desi Twists Included!)

Weapons and power-ups are a key part of the gameplay in Indore Impact Rampage Warriors, and they’re all designed with a desi twist! The game features over 50 unique weapons, each inspired by Indian culture, mythology, or everyday life.

Some of the most popular weapons include:

• Dhol Blaster: A dhol (traditional drum) that shoots soundwaves to damage enemies. Perfect for crowd control!
• Lathi of Justice: A wooden stick used by Indian police, modified to deal heavy damage. Can stun enemies for a few seconds.
• Trishul of Shiva: A three-pronged spear inspired by Lord Shiva’s weapon. Deals massive damage to single targets.
• Chakram of Krishna: A circular weapon inspired by Lord Krishna. Can be thrown to hit multiple enemies.
• Samosa Grenade: A hilarious but effective weapon – a samosa that explodes into spicy filling, damaging and slowing down enemies!

Power-ups are equally fun and desi-themed. Here are some fan favorites:

• Laddoo Health Boost: A sweet laddoo that restores your health. The bigger the laddoo, the more health you get!
• Chai Energy Shot: A cup of masala chai that boosts your energy, making your attacks faster and stronger for 10 seconds.
• Rangoli Shield: A colorful rangoli that creates a protective shield around you, blocking enemy attacks.
• Diya Light Beam: A glowing diya that shoots a beam of light, dealing damage to enemies and healing teammates.

You can find weapons and power-ups scattered throughout the game’s maps, or you can craft them using resources you collect during matches. Each weapon and power-up can be upgraded to make it more powerful – for example, upgrading the Samosa Grenade makes it explode into more filling, dealing more damage!

2.4 Game Modes (Single-Player, Multiplayer, Battle Royale)

Indore Impact Rampage Warriors offers a variety of game modes to keep players entertained, whether they prefer playing alone or with friends. Let’s take a closer look at each mode:

2.4.1 Single-Player Mode (Story Mode)

The story mode is the perfect way to get started with Indore Impact Rampage Warriors. It consists of 100+ levels, divided into 10 chapters, each with a unique storyline inspired by Indian mythology and culture. The story follows your warrior as they defend New Indore from the Dark Horde, a group of evil creatures led by the powerful Rakshasa King.

Each chapter is set in a different part of India, from the Himalayas to the beaches of Kerala. As you progress through the levels, you’ll encounter different enemies (like rakshasas, asuras, and evil wizards) and bosses (like the Naga Queen, the Demon King of Lanka, and the Witch of the Thar Desert).

The story mode is not just about fighting – it also includes puzzles, platforming sections, and hidden collectibles (like ancient Indian artifacts) that unlock bonus content. Completing the story mode unlocks exclusive characters, weapons, and customization items that you can’t get anywhere else.

2.4.2 Multiplayer Mode (5v5 Team Deathmatch & Free-for-All)

Multiplayer is where Indore Impact Rampage Warriors really shines! The game’s multiplayer modes are fast-paced, competitive, and incredibly fun to play with friends.

5v5 Team Deathmatch is the most popular multiplayer mode. Two teams of 5 players each battle it out on a variety of maps, with the goal of reaching 50 kills first. The mode requires teamwork and strategy – you’ll need to coordinate with your teammates to take down the enemy team, capture objectives, and defend your base.

Free-for-All is a chaotic mode where 10 players battle it out in a last-man-standing style. There are no teams – it’s every player for themselves! The goal is to get the most kills in 10 minutes. This mode is perfect for players who love fast-paced, no-holds-barred action.

Both multiplayer modes feature leaderboards, and the top players each week earn rewards like Desi Coins, Rampage Gems, and exclusive skins. The game also has a clan system, allowing you to form a clan with your friends and compete against other clans in weekly tournaments. Clans that win tournaments get special rewards, like clan badges and access to exclusive events.

2.4.3 Battle Royale Mode (Desi Royale)

Desi Royale is Indore Impact Rampage Warriors’ take on the popular battle royale genre – and it’s 100% desi! The mode features 100 players dropping onto a massive map inspired by India’s countryside, with locations like villages, farms, temples, and forts.

The goal is simple: be the last player standing. You’ll need to scavenge for weapons, power-ups, and armor, avoid the shrinking safe zone (called the “Desi Circle”), and fight off other players. The map is filled with desi-themed loot, like samosa grenades, chai energy shots, and laddoo health boosts.

What makes Desi Royale unique is its cultural touches. For example, the safe zone is marked by a giant rangoli, and the final circle features a traditional Indian wedding stage (where the last two players battle it out for the win!). The mode also includes vehicles inspired by Indian transport, like auto-rickshaws, cycles, and tractors – perfect for getting around the map quickly!

Desi Royale is updated regularly with new maps, weapons, and events. For example, during Holi, the map is covered in colorful gulal, and players can use “gulal bombs” to blind enemies. During Diwali, the map is decorated with diyas and rangolis, and the safe zone is marked by a giant firecracker!

2.5 Controls & Accessibility for Indian Gamers

One of the biggest challenges for mobile games in India is accessibility – many players use low-end devices with small screens, and some are not familiar with complex gaming controls. That’s why the developers of Indore Impact Rampage Warriors spent a lot of time optimizing the game’s controls and accessibility features for Indian gamers.

The game’s default controls are simple and intuitive:

• Virtual joystick on the left to move your character
• Attack button on the right to attack enemies
• Jump button to jump over obstacles
• Special ability button to use your character’s unique ability
• Weapon switch button to switch between weapons

You can also customize the controls to suit your preferences – you can resize the buttons, move them around the screen, and adjust the sensitivity of the joystick. This is especially helpful for players with small screens or large fingers!

The game is also optimized for low-end devices. It has three graphics settings: Low, Medium, and High. Even on Low settings, the game runs smoothly on devices with 2GB RAM and 16GB storage (which are common in India). The developers also optimized the game’s file size – it’s just 500MB, which is much smaller than other action games (which can be 1GB+).

Another accessibility feature is the game’s language support. It’s available in 12 regional languages, including Hindi, Tamil, Telugu, Bengali, Gujarati, Marathi, Kannada, Malayalam, Punjabi, Urdu, Oriya, and Assamese. This means that players who don’t speak English can enjoy the game in their native language.

Finally, the game has a “Beginner’s Tutorial” that walks new players through the basics of gameplay, controls, and objectives. The tutorial is available in all regional languages, making it easy for new players to get started.

3. Localized Versions of Indore Impact Rampage Warriors Across India

India is a diverse country with 22 official languages and countless regional cultures. That’s why Indore Impact Rampage Warriors offers localized versions tailored to different regions of India, ensuring that every player feels seen and represented. The game’s localized versions go beyond just language translation – they include cultural adaptations, regional events, and server optimizations to provide the best possible experience for players in each region.

3.1 Regional Language Support (Hindi, Tamil, Telugu, Bengali, Gujarati, etc.)

Language is one of the most important aspects of localization, and Indore Impact Rampage Warriors excels in this area. The game is available in 12 regional languages, covering over 90% of India’s population. Each language version is translated by native speakers to ensure accuracy and authenticity – no more awkward translations that make no sense!

Here’s a list of the regional languages supported by the game:

• Hindi (most popular, with 40% of players using this language)
• Tamil (15% of players)
• Telugu (12% of players)
• Bengali (10% of players)
• Gujarati (8% of players)
• Marathi (7% of players)
• Kannada (4% of players)
• Malayalam (3% of players)
• Punjabi (2% of players)
• Urdu (2% of players)
• Oriya (1% of players)
• Assamese (1% of players)

The language support includes everything from in-game text (menus, dialogues, quest descriptions) to voice acting (character lines, tutorials, announcements). For example, in the Tamil version, the characters speak in colloquial Tamil with regional accents, and the quest descriptions reference Tamil culture and mythology. In the Punjabi version, the characters use Punjabi slang and references to bhangra, gurudwaras, and Punjabi cuisine.

The game also allows you to switch languages at any time, so if you’re a Hindi speaker playing with a Tamil friend, you can both enjoy the game in your native languages. This flexibility has made Indore Impact Rampage Warriors popular among multilingual Indian families, where different family members speak different languages.

3.2 Cultural Adaptations (Festive Themes, Local Landmarks)

Language is just the beginning – Indore Impact Rampage Warriors also includes cultural adaptations that make the game feel personal to players in each region. These adaptations include festive themes, local landmarks, and regional characters.

3.2.1 Festive Themes

India is a country of festivals, and Indore Impact Rampage Warriors celebrates all major Indian festivals with special in-game events and themes. Each festival event is localized to reflect regional traditions, making players feel like the game is celebrating their specific culture.

For example:

• Diwali: The game’s maps are decorated with diyas, rangolis, and firecrackers. Players can unlock Diwali-themed skins (like a saree-clad warrior with a diya weapon) and participate in the “Deepavali Dhamaka” event, where they collect “laxmi coins” to win rewards. In the Tamil version, the event is called “Deepavali Thiruvizha,” and the rewards include Tamil-style Diwali sweets.
• Holi: The map is covered in colorful gulal, and players can use “gulal bombs” to blind enemies. The event “Holi Hungama” allows players to collect “rangoli coins” to unlock Holi-themed skins and weapons. In the Punjabi version, the event includes bhangra-themed emotes and a “bhangra dance” ability that boosts team morale.
• Pongal: Exclusive to the Tamil version, the “Pongal Thiruvizha” event features a map inspired by Tamil villages during Pongal. Players can collect “pongal pots” to win rewards like a “sugarcane sword” and a “kolam shield.” The event also includes a mini-game where players “cook pongal” to earn extra coins.
• Navratri: The Gujarati version features the “Navratri Garba” event, where players can unlock garba-themed skins and a “garba dance” ability that heals teammates. The map is decorated with dandiya sticks and garba decorations, and the event includes a mini-game where players “perform garba” to earn rewards.
• Durga Puja: Exclusive to the Bengali version, the “Durga Puja Utsav” event features a map inspired by Kolkata’s Durga Puja pandals. Players can collect “ashirbad coins” (blessing coins) to unlock Durga-themed skins and weapons, like a “trishul of Durga” and a “sari shield.”

3.2.2 Local Landmarks & Maps

The game’s maps are also localized to include landmarks from different regions of India. For example:

• North India: A map inspired by Delhi’s Chandni Chowk, with colorful stalls, rickshaws, and a replica of the Red Fort. The map also includes a “paratha shop” where players can collect health boosts.
• South India: A map inspired by Tamil Nadu’s Meenakshi Temple, with intricate carvings, gopurams, and a temple tank. The map includes a “filter coffee stall” where players can collect energy boosts.
• East India: A map inspired by Kolkata’s Howrah Bridge and Victoria Memorial. The map includes a “rosogolla shop” where players can collect health boosts and a “tram” that players can ride to move around quickly.
• West India: A map inspired by Mumbai’s Marine Drive and Gateway of India. The map includes a “vada pav shop” where players can collect health boosts and a “local train” that players can ride to escape enemies.
• Rajasthan: A map inspired by Jaipur’s Hawa Mahal and Amber Fort. The map includes a “lassi shop” where players can collect energy boosts and a “camel” that players can ride to move around the map.

3.2.3 Regional Characters

In addition to the base characters, each localized version includes exclusive regional characters that reflect the culture and traditions of that region. For example:

• Tamil Version: “Karthik,” a silambam master from Madurai who uses a bamboo staff as a weapon. His special ability is “Silambam Spin,” which damages all enemies around him.
• Telugu Version: “Priya,” a kuchipudi dancer from Andhra Pradesh who uses dance moves to attack enemies. Her special ability is “Kuchipudi Kick,” which knocks back enemies and deals damage.
• Bengali Version: “Rahul,” a baul singer from West Bengal who uses music to heal teammates. His special ability is “Baul Ballad,” which heals all teammates in a radius.
• Gujarati Version: “Meera,” a garba dancer from Gujarat who uses dandiya sticks as weapons. Her special ability is “Garba Spin,” which damages enemies and creates a protective shield.
• Punjabi Version: “Amar,” a bhangra dancer from Punjab who uses a dhol as a weapon. His special ability is “Bhangra Beat,” which boosts the attack speed of all teammates.

3.3 Regional Server Differences & Gameplay Adjustments

Indore Impact Rampage Warriors has regional servers across India to ensure low latency and smooth gameplay for players in each region. The servers are located in Delhi, Mumbai, Chennai, Kolkata, Bangalore, and Hyderabad, covering all major regions of the country.

Each regional server has slight gameplay adjustments to suit the preferences of players in that region. For example:

• North India Servers: Players in North India prefer fast-paced gameplay, so the servers have shorter match durations (10 minutes instead of 15) and higher damage output for weapons.
• South India Servers: Players in South India prefer strategic gameplay, so the servers have longer match durations (15 minutes) and more defensive power-ups (like shields and healers).
• East India Servers: Players in East India love team-based gameplay, so the servers have more team-based events and rewards for clan participation.
• West India Servers: Players in West India prefer competitive gameplay, so the servers have more tournaments and leaderboard rewards.

The regional servers also have separate leaderboards, so players compete against others in their region rather than across the country. This ensures that players with similar internet speeds and gameplay preferences are matched together, creating a fairer and more enjoyable experience.

Another server-specific feature is the “Regional Chat” – players can chat with other players in their region using their native language. This has helped build strong regional communities within the game, with players organizing local meetups, tournaments, and events.

3.4 Device Compatibility for Low-End Mobiles (India-Centric Optimization)

As mentioned earlier, over 70% of mobile gamers in India use low-end Android devices with 2GB RAM or less. That’s why Indore Impact Rampage Warriors is optimized specifically for these devices, ensuring that every Indian gamer can enjoy the game regardless of their phone’s specifications.

The game’s optimization features include:

• Low File Size: The game is just 500MB, which is much smaller than other action games (which can be 1GB+). This makes it easy to download even with limited data plans.
• Graphics Settings: Three graphics settings (Low, Medium, High) allow players to adjust the game’s visuals based on their device. The Low setting disables high-resolution textures, dynamic shadows, and particle effects, making the game run smoothly on low-end devices.
• RAM Optimization: The game uses less than 500MB of RAM on Low settings, which is compatible with devices with 2GB RAM.
• Battery Optimization: The game is optimized to use less battery, so players can play for hours without their phone dying. This is especially important for players in rural areas who may not have access to constant charging.
• Data Optimization: The game uses less data than other online games, making it suitable for players with limited data plans. The developers have also added a “Data Saver” mode that reduces data usage by 50%.

The developers regularly test the game on popular low-end devices in India, like the Redmi Note series, Samsung Galaxy A series, and Realme C series, to ensure that it runs smoothly. They also collect feedback from players using low-end devices and release updates to fix any performance issues.

“We believe that gaming should be accessible to everyone, regardless of their phone’s price,” says Sharma. “That’s why we’ve invested so much in optimizing Indore Impact Rampage Warriors for low-end devices. We want every Indian gamer to be able to experience the joy of playing a high-quality desi game.”

4. Download Stats & Market Performance of Indore Impact Rampage Warriors in India

Since its launch in 2022, Indore Impact Rampage Warriors has become one of the most successful mobile games in India’s history. Its unique blend of desi culture, accessible gameplay, and low-end device optimization has helped it attract millions of players across the country. Let’s take a look at the game’s impressive download stats and market performance.

4.1 Total Downloads Across Indian States

As of October 2025, Indore Impact Rampage Warriors has crossed a staggering 58 million downloads in India alone – that’s more than the population of many countries! The game’s downloads are spread across all 28 states and 8 union territories of India, with the highest concentration in North and South India.

Here’s a breakdown of the top 10 states by downloads:

• Uttar Pradesh: 12.3 million downloads (21.2% of total)
• Maharashtra: 9.7 million downloads (16.7% of total)
• Tamil Nadu: 8.2 million downloads (14.1% of total)
• Andhra Pradesh & Telangana: 6.5 million downloads (11.2% of total)
• Bihar: 4.8 million downloads (8.3% of total)
• Karnataka: 3.9 million downloads (6.7% of total)
• Gujarat: 3.2 million downloads (5.5% of total)
• West Bengal: 2.9 million downloads (5.0% of total)
• Rajasthan: 2.1 million downloads (3.6% of total)
• Madhya Pradesh: 1.8 million downloads (3.1% of total)

The game’s popularity in Uttar Pradesh and Maharashtra is due to their large populations and high mobile penetration rates. Tamil Nadu and Andhra Pradesh/Telangana are also major markets, thanks to the game’s strong regional localization and support for Tamil and Telugu languages.

What’s impressive is that the game has also performed well in rural areas, which make up 65% of India’s population. Over 30 million downloads (51.7% of total) come from rural areas, a testament to the game’s low-end device optimization and data efficiency. This is a significant achievement, as most mobile games in India struggle to gain traction in rural areas due to poor internet connectivity and low-end devices.

4.2 User Demographics (Age, Gender, Region)

Indore Impact Rampage Warriors has a diverse user base, with players of all ages and genders. Let’s take a look at the game’s user demographics:

4.2.1 Age Demographics

• 13-18 years: 35% of players (most popular age group)
• 19-24 years: 30% of players
• 25-34 years: 20% of players
• 35-44 years: 10% of players
• 45+ years: 5% of players

The game’s popularity among teenagers (13-18 years) is due to its fast-paced gameplay, colorful graphics, and social features (like multiplayer and clans). Many teenagers play the game with their friends after school or on weekends, making it a social activity.

The 19-24 age group (college students and young professionals) is also a large part of the user base, as they have more disposable income to spend on in-game purchases (like Rampage Gems) and more time to play competitive modes like Battle Royale.

4.2.2 Gender Demographics

• Male: 65% of players
• Female: 35% of players

While male players make up the majority, the game has a significant female user base – much higher than the average for action games (which typically have 20-25% female players). This is due to the game’s diverse character roster (which includes strong female characters) and its focus on culture and community rather than just violence.

Many female players are drawn to the game’s customization options, which allow them to create characters that reflect their personal style. The game’s clan system also has many all-female clans, which have become popular among female players who want to play with other women.

4.2.3 Regional Demographics

• North India: 40% of players (Uttar Pradesh, Delhi, Haryana, Punjab, Rajasthan, Uttarakhand, Himachal Pradesh, Jammu & Kashmir)
• South India: 35% of players (Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala)
• East India: 15% of players (West Bengal, Bihar, Odisha, Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, Sikkim)
• West India: 10% of players (Maharashtra, Gujarat, Goa)

North India is the largest market for the game, thanks to its large population and high mobile penetration. South India is close behind, due to the game’s strong regional localization and support for Tamil, Telugu, Kannada, and Malayalam.

4.3 App Store & Google Play Rankings (India)

Indore Impact Rampage Warriors has consistently ranked among the top action games on Google Play Store and Apple App Store in India since its launch. Here’s a look at its rankings:

4.3.1 Google Play Store (India)

• Action Games: #1 (most weeks since launch)
• Free Games: #2-#5 (consistently)
• Overall Apps: #5-#10 (consistently)

The game has been featured multiple times on Google Play Store’s “Top Games” and “Trending Games” sections, which has helped boost its downloads. It also has a 4.6-star rating from over 2.1 million reviews, making it one of the highest-rated action games on Google Play Store in India.

4.3.2 Apple App Store (India)

• Action Games: #3-#7 (consistently)
• Free Games: #10-#15 (consistently)

While the game’s rankings on the App Store are lower than on Google Play Store, this is due to the smaller iOS user base in India (iOS devices make up just 10% of India’s mobile market). The game still has a strong following on iOS, with a 4.5-star rating from over 150,000 reviews.

4.4 Revenue Streams & Monetization (Desi-Friendly Models)

Indore Impact Rampage Warriors uses a free-to-play monetization model, which is popular in India (where most players are reluctant to pay upfront for games). The game’s revenue comes from three main sources: in-game purchases, ads, and sponsorships.

4.4.1 In-Game Purchases

The game’s in-game currency is called “Rampage Gems,” which can be purchased with real money. Players can use Rampage Gems to buy:

• Exclusive skins and customization items
• Power-ups and boosters
• New characters (some characters are locked behind Rampage Gems)
• Clan upgrades

The game’s in-game purchase prices are desi-friendly, with packages starting at just ₹10 (for 100 Rampage Gems) up to ₹5,000 (for 50,000 Rampage Gems). This makes it accessible to players with different budgets, from teenagers with pocket money to young professionals with higher disposable income.

One of the key reasons for the game’s success in monetization is that it doesn’t force players to spend money to win. All core gameplay features are free, and players can unlock most characters and items by playing the game. The in-game purchases are purely cosmetic or optional, which has helped build trust with players.

4.4.2 Ads

The game includes optional ads that players can watch to earn free Desi Coins, power-ups, or Rampage Gems. Ads are short (15-30 seconds) and non-intrusive – they don’t pop up during gameplay, and players can choose to skip them after a few seconds.

The game also offers a “No Ads” subscription for ₹99 per month, which removes all ads and gives players a daily bonus of 50 Rampage Gems. This subscription is popular among players who want a seamless gaming experience without ads.

4.4.3 Sponsorships & Brand Collaborations

Indore Impact Rampage Warriors has partnered with several Indian brands for in-game sponsorships and collaborations. These partnerships are designed to be natural and integrate with the game’s desi theme.

Some notable collaborations include:

• Amul: The game featured Amul-themed skins (like a character wearing an Amul jersey) and a “Amul Laddoo Power-Up” that restores extra health. The collaboration was timed with Amul’s 75th anniversary.
• Zomato: The game added a “Zomato Delivery” mini-game where players deliver food to earn Desi Coins. The collaboration included Zomato-themed weapons (like a pizza box blaster) and a discount code for Zomato food delivery.
• Coca-Cola India: The game featured a “Coca-Cola Refresh” event where players collected Coca-Cola cans to earn energy boosts and exclusive skins. The collaboration included a contest where players could win free Coca-Cola for a year.
• IRCTC: The game added a “Train Journey” map inspired by Indian Railways, with trains that players can ride to move around the map. The collaboration included a contest where players could win free train tickets.

These collaborations have been win-win for both the game and the brands. The game gets additional revenue and exposure, while the brands get to reach a young, engaged audience of millions of gamers.

Overall, Indore Impact Rampage Warriors generates over ₹50 crore (₹5 billion) in annual revenue in India, making it one of the highest-grossing mobile games in the country. The game’s revenue is expected to grow even further in the coming years, as the Indian gaming market continues to expand.

5.